Will 2021 see a return to marketing as normal? Unlikely, according to the 17 marketers and business leaders who I recently spoke to. But there are ways to adapt during this prolonged period of turmoil...
The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams.
For those struggling to fully comprehend the benefits of account-based marketing – or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.
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