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How ABM can unearth dormant opportunities for sales and marketing teams

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The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams. For those struggling to fully comprehend the benefits of account-based marketing - or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.
Account based marketing digging

The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams.

For those struggling to fully comprehend the benefits of account-based marketing – or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.

Mel Dixon
Author: Mel Dixon
Editor at Global Marketing Alliance

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