Do you 'optimise' more than you'd like to think? Are you a regular 'utiliser'? Then it's time to kick the habit, says the late great Herschell Gordon Lewis.
The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams.
For those struggling to fully comprehend the benefits of account-based marketing – or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.
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