Has the internet screwed the entertainment business? American stand-up Dave Chapelle has an enlightening take. Plus the latest discussions on Big Tech regulation and the sad passing of ecommerce pioneer Tony Hsieh.
Learn how Citadium is reinventing the shopping experience for younger consumers, why IKEA is looking to increase product lifespans, and how jargon is used as a smokescreen for competence.
This week we learn about the dangers of tokenism, innovations in voice-coding and how AR is set to point us in the right direction.
From YouTube’s new automated fact-checker, to the future of VR film production; Craig Hanna introduces the latest global perspectives that have caught his eye…
Any company which is dependant on data needs data which is… well… dependable. But how many actually have a data quality strategy? And what are its key components? Read on to find out…
Will 2021 see a return to marketing as normal? Unlikely, according to the 17 marketers and business leaders who I recently spoke to. But there are ways to adapt during this prolonged period of turmoil…
Our new report with MeritDirect takes stock of the current state of data-driven marketing. Drawing on a combination of surveys and interviews with industry leaders, we reveal how forward-thinking data marketers are continuing to find opportunity in a shifting technological and regulatory landscape.
We discover the mood is optimistic. Organisations are continuing to increase their investment in data and continue to realise its potential as a key business driver.
“…We’re seeing data being leveraged in smarter, more innovative and responsible ways. The complex mix of technologies and techniques which are currently being utilised underlines the importance of integrated and holistic approaches to data…”
– Karie Burt Senior Vice President – International/Privacy MeritDirect
Our free B2B Data Insight Report explores how marketers are:
Today’s B2B data leaders and marketers are raising the bar of what constitutes great customer engagement and user experience by using data in a more creative, responsible and intelligent manner, in order to drive more favourable outcomes.
Download the report by registering below.
Yuval Ben-Itzhak, CEO at Socialbakers, sums up the nature of the challenge and opportunity:
“For traditional organisations which have been around for years it’s a big change. It’s not just about the tech. Digital transformation is also about the people and the process – and how to convince people to do things differently while still seeing an increase in their performance.”
What are the key issues facing data driven organisations today? And how should we tackle them? Experts from the fields of data governance, innovation and strategy gathered at our recent breakfast briefing in London to give their take. Here we’ll reveal some of their best practice tips, starting with Robert Bond who gives his verdict on how to approach GDPR and evolving global regulation trends.
We’re excited to announce that the GMA will be an official partner of the B2B Marketing Expo!
Widely regarded as Europe’s greatest marketing event, this year’s expo takes place at London’s ExCeL on the 27th & 28th March – and you can claim your free ticket…
The French regulator’s record fine for Google proves that the data industry is being forcefully awoken to a new reality where control over data shifts towards the individual and away from corporations. So what can we expect going forward? Craig Hanna explores the ramifications of the GDPR ruling, why there should be a separation of powers when it comes to personal data, and how a global data stream which is more open and democratic will benefit us all.