Jennifer Watkiss says marketers should make the time to make timely and relevant communications. Here, she examines the findings of a ninth annual report, surveying more than 1,000 in-house and agency marketers.
When it comes to marketing, AI will continue to impact the sector in two ways. Firstly, the types of jobs marketers will do and, secondly, the way campaigns are conceived, run and measured.
Talk about smart! Take a leap from the smartphone to the smart cup of coffee via ground-breaking Australian technology which was last week unveiled to 22,000 UK coffee fanatics in London. The reusable coffee cup allows consumers to order and pay for their coffee, earn loyalty points and send coffee to friends just by scanning the lid. The…
Dominic Trigg (pictured) says artificial intelligence (AI) is shaping our world. It’s been no surprise to me to see the topic of artificial intelligence (AI) being talked about more and more within the media of late. They are the words on everyone’s lips and it is shaping up to be one of the hottest topics…