It’s taken some companies a while to catch on, but an e-commerce strategy is now essential, according to fresh European research which finds that Dutch retailers are the trailblazers when it comes to having an online shop and British businesses are the first to grasp mobile shopping. Infographic shows the research results.
Today’s new era of video engagement is transforming the competitive marketing world, allowing brands to more accurately target their audience. But this is not a one-size-fits-all industry and marketers must be authentic, relevant and innovative – creating targeted video content that chimes with what their consumers really want to see.
Do social media channels really impact on business growth? Oh yes, experts at the MINT Global conference in Amsterdam agreed last week – and if you’re not already engaged in ‘social listening’, start now.
Businesses need to ensure they have a clear understanding of their aims and objectives, their customers, the data they are collecting and the interactions customers have with their business. With all these elements in place, brands that operate in Singapore – the gateway to Asia – can begin to build truly effective data driven campaigns.
Despite the significant increase in the amount of data and signals at their disposal, the majority of marketers feel they haven’t got to grips with how to adequately tap into the way people use mobiles today and remain insecure about mobile in the customer journey.
Keeping on top of the multitude of ways to connect shoppers with products they desire, and converting sales online, is keeping marketers and e-commerce chiefs busy. But so many baskets are abandoned – can behavioural science help unravel the mysteries? Check-out the nine key sales triggers.
Innovation and Leadership. Two words that scare the living daylights out of you or two that inspire you to do great things. Which? Delegates at the MINT Global conference in Amsterdam today were finding out.
What does a successful affiliate marketer do to keep ahead of competitors and be top of their league? Phil Coleman from global self-service platform ClickSure says they should be relevant, reachable and unique – and use data analysis as their secret weapon. Here’s why . . . and how:
Parents of young children are woken early and are active online, and particularly on mobile apps, at the crack of dawn. Research into parents online behaviour shows how and when to reach them.
Don’t underestimate the value of CRM: across the EMEA region, smaller businesses are realising its measurable benefits, driving growth. New research examining business processes and the customer journey has resulted in this infographic.