Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and immersive ad campaigns that inspire personal affinities with brands.
Working nine-to-five but playing catch-up 24/7. That seems to be the lot of the stressed, overworked modern marketer, research reveals. They are sleepless and, this year, even more stressed in the era of the breathless business. Are you running to keep up? How can you ever slow down? Find out here:
Perfecting the art of ‘search engine optimisation’ is a job well done and a big tick in the marketer’s skillset – but how about making sure your website ranks highly around the world? If you’re marketing across borders, check out some clear international SEO advice from expert Ellie Morgan.
Every 5 seconds, the sound of thunder travels one mile. Every 5 seconds, the average person blinks. Every 5 seconds, 17 million emails are sent and 205,000 Facebook posts are posted. It‘s a busy planet – so how do marketers cut-through to make an impact? Find out here . . .
Yes, it’s a fact. A new study shows that there are seven interactions required to produce the healthiest online sale. So what does that ideal customer journey look like and how can brands engage new customers during the purchase consideration cycle? Mark Kuhillow did the research and has some answers.
Imagine shopping online without ever seeing a check-out. Imagine arriving on a site for the first time and being able to make a purchase without needing to register an account or enter your card or address details. This is the future that Apple Pay intends to offer shoppers, says Adam Beautement.
There’s no point screaming or crying or slamming around. Take a deep breath and think carefully about your online review strategy and using customer feedback as useful information – potentially turning any negatives into positives.
How do our subconscious minds influence how we react to web-pages, packaging, logos and product designs and why should marketers be aware of neuroscience? Darren Bridger has written a book about just how engaging your digital content is – beyond our awareness.
How do sales and marketing teams – which often follow different paths – successfully pull together in a data-driven approach to revenue growth? Robert Howells says they need to think differently – looking at ‘account-based growth’ rather than ‘account-based marketing’ or ‘key account sales’. Follow his five strategies for success.
Live-streaming, podcasting . . . is your business getting full potential out of its marketing strategy and leveraging the latest technology? Should you be examining influencer marketing – or returning to print as a way of standing out from the crowd? Here’s some trends to watch out for.