Drayton Bird presents an example of persuasive writing from a man he describes as the best copywriter ever.
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Category: Best practice
We all know about the importance of clean, accurate and all-round dependable data for great marketing. But how many of us actually achieve it? In this article we outline the actions required to ensure you have reliable data.
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Herschell Gordon Lewis lays waste to so-called experts who use obfuscation to peddle the obvious. A useful reminder to marketers and PR professionals who may fall into the trap of putting the business need before the publication’s (and by extension, the reader’s).
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Global Perspectives returns with the latest innovations and insights from the world of marketing, including: how to find what you want via ’emotional search’, the rise in demand for audio information and a powerful anti-FGM campaign from Egypt.
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Drayton Bird lauds the value of offering a good freebie to entice people to your product. He explains why it works and offers a prime example courtesy of successful magazine The Oldie.
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Making a start with your account-based marketing strategy can seem an overwhelming prospect. This blog post provides a detailed summary of how to begin. It will surely help point you in the right direction…
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The benefits of account-based marketing (ABM) have been much vaunted in recent years. Yet achieving excellence is still a common struggle for marketers. This call-to-action should help invigorate your commitment to this vital tool of sales and business growth.
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As email inboxes become increasingly congested, carefully targeted campaigns using direct mail can cut straight through to prospects. Industry pioneer, Nicolas Schwabach, makes the case for direct mail and provides tips on how to do it right and get results.
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Another gem from the Herschell Gordon Lewis collection. This time the late copywriting great explores the importance of not just sharing responsibility, but assuming responsibility. Don’t blame bad results on Department X!
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In this article, we explore how technology holds the key to ensuring data is accurate, up-to-date and ready for use. In today’s regulatory climate, it’s not just good for business: it’s essential for legal compliance.
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