For brands aiming to target consumers via social media, the tone they use for their message is vital. Fresh research is explored here by Andrew Watts, who discusses content marketing methods and shows which social media sales triggers work best – and why.
A clear data hygiene strategy is vital if your business is operating on a global scale, says Anna Kayfitz – but it’s not an easy task to monitor and maintain international data and to standardise fields and formats. Here are her tried and tested tactics for optimising data management and keeping globalised data pristine.
Victoria Greene says voice assistants and chatbots are much more than just the latest gadgets, they are changing the way we consume – and that’s an issue those who are currently evaluating their e-commerce strategy need to be aware of especially. Here, she takes a look at the latest trends affecting those who are selling online and offers her own strategies for success in the year ahead.
Sweet and charming or cheesy and sickly – whatever your view of Valentine’s Day and the hype surrounding it, many businesses do well to leverage events marketing tactics and make the most of the first of the year’s gifting events. Valentines data shows what couples are likely to be spending their money on in 2018: