It’s official – poorly targeted and overly frequent digital communications from retailers are turning consumers off. Statistics show a staggering amount of people unsubscribe or simply ignore messages that are so often littering their inboxes, the recipients deciding they are email overkill . . . spam. What’s to be done?
First in a new series of critical reviews, in which the GMA highlights email communications we come across while doing our jobs that could be so much better. Here’s a example of the ultimate in email un-personalisation!
Adestra asked marketing agency executives about the role email plays and where the industry is heading. The findings reveal agency success with email marketing and strong ROI from email campaigns.
Clever PR tactic or high-level marketing strategy? Does this new weather personalisation tool highlight how innovative data analytics and personalisation can elevate consumer engagement? Personalisation is among the year’s biggest trends and a shopper’s experience is becoming as important as product and price, says Michelle Huff. With the right technology, personalisation can be integrated into any marketing strategy quickly and effectively.
Around the world, the number of emails that are sent and received every day could top 246 billion in two years’ time, research shows. It’s a figure that is constantly growing as email is still considered the vital channel for most marketers. How do you maximise it? Here are trends to watch out for and ways to optimise your email messages:
How can brands share their messages across a large number of different publishers to increase the diversity, reach and effectiveness of their campaigns? Therein lies the potential of programmatic advertising and why automated marketing has grown exponentially in recent years, as brands leverage data analytics and programmatic processes to reach the right customers.
Power your business ahead of your competitors – optimise data and communicate effectively with customers. Eric Gordon examines the dos and don’ts of successfully connecting and integrating CRM with marketing automation.
Every 5 seconds, the sound of thunder travels one mile. Every 5 seconds, the average person blinks. Every 5 seconds, 17 million emails are sent and 205,000 Facebook posts are posted. It‘s a busy planet – so how do marketers cut-through to make an impact? Find out here . . .
The average consumer receives 500+ marketing messages every month, but fewer than 7 per cent are actually opened. External factors can significantly influence the impact of email marketing campaigns and there are a number of ways to optimise a business’s chances of emails landing safely in a consumer’s inbox and catching their attention.
As a result of new and emerging technologies, today we have access to unprecedented levels of data. It’s helping us to understand and predict human behaviour in ways we’ve never experienced before. As such, the potential to personalise, customise and enhance the customer journey is huge. And yet . . . that data gold mine has no value without effective and intelligent analytics, warns Rachit Khare.