The future of global data protection regulations continues to be a subject of passionate debate among data protection experts and industry insiders. So, what does the future hold for data-driven organisations? The GMA recently sought out the views of global data protection expert, Robert Bond, partner at Bristows LLP, and Ian Evans, MD at privacy…
What are the key issues facing data driven organisations today? And how should we tackle them? Experts from the fields of data governance, innovation and strategy gathered at our recent breakfast briefing in London to give their take. Here we’ll reveal some of their best practice tips, starting with Robert Bond who gives his verdict on how to approach GDPR and evolving global regulation trends.
What key skills should marketers develop in 2019? Andy Dorling, General Manager of Learning Solutions, Institute of Direct and Digital Marketing (IDM) begins by discussing the importance of developing data-related skills.
We’re excited to announce that the GMA will be an official partner of the B2B Marketing Expo!
Widely regarded as Europe’s greatest marketing event, this year’s expo takes place at London’s ExCeL on the 27th & 28th March – and you can claim your free ticket…
Ahead of the return of youth marketing festival YMS LDN, Voxburner are offering Global Marketing Alliance members complimentary access to their Youth Trends Report 2018, usually worth £399.
The French regulator’s record fine for Google proves that the data industry is being forcefully awoken to a new reality where control over data shifts towards the individual and away from corporations. So what can we expect going forward? Craig Hanna explores the ramifications of the GDPR ruling, why there should be a separation of powers when it comes to personal data, and how a global data stream which is more open and democratic will benefit us all.
Trust in digital advertising is at an all-time low thanks to various data misuse scandals and the public’s growing awareness about how their data can be exploited. While GDPR can be seen as the regulators big stand on behalf of consumers, the industry itself should be taking a proactive approach too. So what should advertisers and vendors do? Ben Humphrey suggests five key areas where they should take action.
A customer success (CS) team is responsible for managing the relationship between a vendor and its customers. The goal is simple: to make sure the customer is able to make the best possible use of the product. Get it right and you earn yourself a happy, content and loyal customer. Alison Smith details how more and more companies are acknowledging the value of CS and explores how you can ensure your own team provides the greatest business benefit.
Online content marketers and regular bloggers must ensure their written work is clean and grammatically correct as well as engaging for the reader and effective for search engine optimisation – SEO. Here are some tools that can ensure that remit is fulfilled and to assist with SEO copywriting success.
Josh Wardini takes a look at the key takeaways from 2018’s SEO trends. These include the continued growth of mobile search and the increasing popularity of voice-based and localised searching. All this has ramifications for the way content marketers produce copy… [Features mammoth SEO infographic!]