Holding customer data is becoming an increasingly perilous duty for businesses of all sizes. With data breaches on the rise and fines ramping up, organisations need to take the necessary steps to protect their data. From training new recruits, to employing ‘white hat’ hackers, Cyril Law, CTO at Outra – provides his top 5 data security tips.
The most successful content marketers stay on their toes. They understand that trends shift, consumers change, and tried-and-tested techniques become old-and-tired before you know it. In order to better understand what’s working and what’s not, Dr Tom Wilson, CTO at CONCURED, argues that AI-powered analysis will provide the most accurate insights to ensure your content strategy remains on point.
In the third part of this series, Andrew Seel, CEO, Qubist, examines how employee advocacy can successfully impact business performance. He also looks at how organisations can scale, track, measure and accurately report on the success of an employee advocacy programme for a long-term competitive advantage.
Are you among those marketers who find CRM systems an administrative burden? If so, then it’s probably time to upgrade. Richard Hillman believes that predictive analytics are one of the key features which will help transform your CRM experience for the better.
In the first part of this series on employee advocacy Andrew Seel, CEO, Qubist, looked at ‘Why employees are the new Influencers’ and the key benefits for brands in creating an employee advocacy programme. In this second post, he looks at the strategies you can employ to set up your own employee advocacy team, what they will need to do practically and how to recruit and motivate your first advocates.
In a new bi-monthly poll of our readers, the GMA asked what skill was most lacking in marketers today. After receiving more than 100 responses, we reveal the top 5 missing skills. Clues are in the word cloud!
The ability to harness data is the foundation for ever-more personalised marketing – and it lies at the heart of what being ‘data-driven’ is all about. Babatunde Khalidson focuses on four key personalisation opportunities provided by data – as well as the challenges that need to be overcome. He begins by looking at three-tier granularity…
What is influence and who has the power to effect change in your customers or potential buyers? Are you able to measure influence and report on it accurately? How can you grow your circle of influence authentically and sustainably?
In a new three-part series, Andrew Seel explains why employee advocacy is on the rise and demonstrates how you can pass the microphone to your colleagues.
Every organisation has its own particular requirements when it comes to managing the event marketing process – and this makes finding the ideal solution a tough task. Thankfully, Simon Daniels is on hand to help you evaluate the options. He argues that good data load functionality and flexible segmentation are among the key capabilities you should bear in mind when choosing event marketing technology. But what else should you consider?
It’s been a few months since the GDPR came into force and still confusion remains. Fiona Salmon takes us through some of the key mix-ups which are leading data management companies to unnecessarily jettison user data. She also outlines a key lesson to learn from the recent ICO ruling and identifies the one key area where companies are consistently letting down consumers.