With research showing that 86 per cent of smartphone owners are accessing mobile apps every day, companies that can identify valuable users and their behaviours will give themselves better opportunities to monetise and grow.
Every opportunity to delight a customer creates far-reaching marketing momentum that extends well beyond a one-off experience and one of the most overlooked opportunities to create a connective experience is when a customer calls.
From May 2018, email marketers in the UK and EU will not be allowed to market to any data that has not given explicit consent. The industry must take notice and start building high-value, opt-in data immediately.
This era of multi-channel marketing and customer engagement means many small and mid-size businesses feel pressured to establish a presence anywhere and everywhere. Is this a bad thing?
Data Theft 101: Renée Frappier discusses why improperly handling a security breach hurts businesses – and what your organisation should do instead.
London Tech week: Video shorts from four start-up founders and managers Leaders from four amazing start-up firms joined me on our London Tech Week panel, all at different stages of development, all with different challenges, but all with a great perspective on the challenges they have faced and indeed are facing today. We asked them: “What…
The adtech industry is not without its daily challenges, says Tim Sleath (pictured). However, some challenges present themselves as significantly more prominent, complex and influential than others. In particular, adtech industry fraud has remained a constant problem. A report by the Association of National Advertisers revealed that advertisers will lose $7.2bn in 2016; a jump from $6.3bn in 2015….
Research gauges industry views on the changing trademark landscape. Legal professionals and brand owners have put forward their views on the biggest issues facing the trademark industry and brand protection, with more than a third (34%) saying they would be open to new technology in their day-to-day work. Research carried out by Thomson CompuMark at an industry…
Take advantage of Google’s potential and make use of this essential acquisition tool – Google Adwords – to gain traffic and increase your presence in the American giant’s paid search results, advises Marc Schillaci, in order to benefit from the immediate results it brings.
If you suspect your marketing is actually losing you money, Bryony Thomas says you should be assessing your business against the Thirteen Touchpoint Leaks.