At a recent conference in Amsterdam on branding, Magda Grama heard that it is people, not machines, who have undergone a ‘digital transformation’. The event explored how marketers should act accordingly.
There are a number of steps which can be taken by brands to mediate the risk of online fraud.
As today’s marketers are under increasing pressure to capture the attention of an ever more demanding audience, researchers have focused a study speci fically into the use and effects of personalisation in email and across the marketing mix.
With the right tools and knowledge, and following these tips, brands can make sure that their engagement with customers via carefully created email campaigns remains on track.
Delivery of products is something that is often a bit of an afterthought for marketers, but new research shows that convenient and efficient delivery options are actually a highly influential part of the buying process for consumers.
Marketing teams’ attempts to engage with their company’s customer experience often fail and set the business back further – learn why and how they should think differently to succeed.
First published by the GMA in November, 2013, here’s a reminder of advice by author Susanne Currid – social media tips on using the channel to promote a venue/business.
Today, marketers have more than 120 different ways to communicate with their customers and prospects through a vast array of digital and analogue channels, which all purport to add value to the customer relationship. So, we should use them all – right? Er . . . wrong!
For marketers, honing their skill with the social media channel is like nailing jelly to a tree or herding cats. The channel is ever-changing and evolving and research among those working in social media reveals many marketers have gaps in their knowledge, as a new infographic shows. It’s essential the gaps are filled.
Brands have become ever more successful at gathering quantities of data about their customer, the problem now is data management – how they leverage their data efficiently and effectively. Are they actually creating that elusive Single Customer View?