James Rosewell takes a look at Google’s new mobile friendly test and advises on how to optimise your website in line with the mobile web browsing revolution.
After the recent World Counterfeiting Day, Charlie Abrahams has tips to help brands tackle the issue of online counterfeiters.
Don’t sit back, Adam Williams warns businesses that are not prepared for the new General Data Protection regulation. Even a Brexit can’t stop penalties between now and the deadline!
Simon Whitehouse focuses on how companies can deploy brand protection in the wide digital landscape.
As the UK’s mortality rate increases by six per cent, for the first time the brand damage caused by sending direct mail to people who have passed away has been calculated.
Researchers have been investigating the effect of reputation on email marketing success and have announced key findings about the state of the channel and the success levels of delivered emails.
A new spring event – MINT Global – drew international B2B marketers to Amsterdam yesterday, for a top-level conference and valuable networking opportunities – plus a brewery tour and a canal cruise! Organised by MINT (Marketing Innovation Networking) Global, it was focused on conquering B2B marketing in the digital world we live in – where being customer-centric, data-driven and tech-savvy is…
Data hygiene has experienced a significant spike in interest and take-up over the first quarter of 2016 according to sales figures and incoming leads from UK-based data quality and hygiene specialist, W8 Data. The organisation – to mark its tenth anniversary – compiled a quarterly hygiene tracker for the past decade and the last three months…
Emma Reeve examines the relationship between the law and a new breed of business rising from the shadows of online, looking at whether more branding conversations need to he held in order to update the current legal system to bring it in line with issues faced by 21st century start-ups.
Robert Yardy tells how to create a tailored online user experience for every individual. The ‘household name’ websites admired by marketers across the digital industry have managed to apply a perfect formula that keeps users engaged for longer and creates a tailored user experience for each and every visitor. The art of only showing users what…