How do our subconscious minds influence how we react to web-pages, packaging, logos and product designs and why should marketers be aware of neuroscience? Darren Bridger has written a book about just how engaging your digital content is – beyond our awareness.
Does the arrival of a new regulation from the UK’s watchdog Ofcom today mean the end for predictive dialling and answer machine detection, currently used extensively for outbound calling? It all depends how responsible your strategy is, says Danny Singer.
How do sales and marketing teams – which often follow different paths – successfully pull together in a data-driven approach to revenue growth? Robert Howells says they need to think differently – looking at ‘account-based growth’ rather than ‘account-based marketing’ or ‘key account sales’. Follow his five strategies for success.