Tag: online retail

Online shop expertise shows how marketing could look ‘the day after tomorrow’

Post author By Steven van Belleghem
Post date 12th December 2017

online shopping case study , gift shopping online, customer reward

The way we were, as consumers, has changed beyond recognition – ask your gran about the tiny corner shop, or half-day closing! Now, we have e-commerce and the ability to buy anything, anytime we like. But how about tomorrow’s world – and how will marketers and e-retailers cope with the ever-increasing demands of the savvy e-shopper? In this interview by Steven van Belleghem, an expert practitioner shares his online shop expertise and view of the future:

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Tags AI, Artificial Intelligence, chatbots, customer service, e-commerce, e-retailing, marketing strategy, online retail, online shopping

Data Driven Channels Global Insight UK

From cart to checkout: the challenge of late night shopping for the e-retailer

Post author By Chris Robinson
Post date 17th October 2017

Remember when shops used to be closed on Sundays? Or closed for a half-day during the week (presumably so staff could have time off)? It seems ridiculous now, as we shop whenever we like, either in the high street or online. In fact, research shows that shopping ‘out of hours’ – late night shopping – is evolving and consumers are increasingly settling down in the evening for a bit of second-screen retail therapy. So how savvy is your brand at providing a first class customer experience for those ‘night owl’ potential purchasers?

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Tags customer engagement, customer experience management, e-retailing, mobile marketing, multi-channel marketing, online retail, online shopping

Case Studies Data Driven Channels Global

Lessons learned from Amazon Prime Day: making your customers feel valued

Post author By Sally Hooton
Post date 17th July 2017

Research shows that 57% of customers would spend more with brands that make them feel valued and that personal touch can be achieved by brands through events such as last week’s Amazon Prime Day, which treated Prime customers to exclusive deals and won loyalty and trust in return. Here are the lessons Amazon Prime Day has taught marketers of other brands:

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Tags Amazon Prime Day, brand loyalty, CRM, data analysis, e-commerce, email marketing, online retail, personalisation, reputation

Americas Belgium Data Driven Channels Europe Global Insight Netherlands UK USA

King of e-retail Amazon blazes an online spend trail

Post author By Sally Hooton
Post date 10th July 2017

Online juggernaut Amazon is ‘in its Prime’, international research shows: nearly 40 per cent of online spend is conducted via Amazon and consumers view it as leading the field in digital retail. How can other retailers compete? Researcher Salmon has some answers.

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Tags Amazon Echo, Amazon Prime, e-commerce, e-retailing, online retail

Data Driven Channels Global Insight

The e-commerce marketer’s new best friends: behavioural science and 9 key sales triggers

Post author By Sally Hooton
Post date 7th April 2017

Keeping on top of the multitude of ways to connect shoppers with products they desire, and converting sales online, is keeping marketers and e-commerce chiefs busy. But so many baskets are abandoned – can behavioural science help unravel the mysteries? Check-out the nine key sales triggers.

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Tags ecommerce, online retail, online shopping

Data Driven Channels Europe Global Insight UK

Are 7 interactions optimal for driving maximum basket revenue for retailers?

Post author By Sally Hooton
Post date 9th March 2017

comparing marketing predictions, ideal customer journey, maximum basket revenue Marketing strategy article

Yes, it’s a fact. A new study shows that there are seven interactions required to produce the healthiest online sale. So what does that ideal customer journey look like and how can brands engage new customers during the purchase consideration cycle? Mark Kuhillow did the research and has some answers.

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Tags Affiliate, financial services, Google Adwords, online retail, social mefia

Data Driven Channels Global Insight

What does a world without wallets look like . . . and is Apple Pay going to kill the check-out?

Post author By Sally Hooton
Post date 7th March 2017

Imagine shopping online without ever seeing a check-out. Imagine arriving on a site for the first time and being able to make a purchase without needing to register an account or enter your card or address details. This is the future that Apple Pay intends to offer shoppers, says Adam Beautement.

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Tags mobile, online retail