Research reveals the relationship between the web presence of the booming gambling industry and its social media presence. It seems betting websites have found that, for their brands, Facebook is not engagement-worthy: gamblers aren’t sharing their hobby on social media.
Your social media strategy should be carefully tailored, research shows, because different demographics use multiple channels in unique ways – and a brand which uses the same approach across platforms and age groups is unlikely to get good results. Here’s why certain brands should examine their data and hone a Snapchat marketing strategy to target a particular audience.
Today’s new era of video engagement is transforming the competitive marketing world, allowing brands to more accurately target their audience. But this is not a one-size-fits-all industry and marketers must be authentic, relevant and innovative – creating targeted video content that chimes with what their consumers really want to see.
Well, is there actually a ‘best time’ to post content on social media? Author and expert Luan Wise continues her series looking into social specifics and says that, through trial and measurement, you will find that certain days of the week and times of day provide more engagement than others.
Why should businesses switch on to social media? Does all that liking and sharing truly drive sales? The GMA asked expert practitioner Clive Roach to shed light on how he has been harnessing the channel for the brand, Philips – showing how the company reaps the rewards of its social media success.
The way customers and companies interact is changing and online conversations take place in real time, 24 hours a day. It’s only social media . . . so relax and enjoy the benefits of aligning it to your strategic objectives.
In 2016, the Donald Trump US Presidential Election campaign machinery effectively utilised massive free media exposure on cable news channels, tweeting, re-tweeting and social media ads to change the dynamic of campaign ad spending; for the first time in history, spending on US elections decreased.
With research showing that 86 per cent of smartphone owners are accessing mobile apps every day, companies that can identify valuable users and their behaviours will give themselves better opportunities to monetise and grow.