Category: Data Governance & Security

GDPR, Google and who owns the Global Data Stream

Post author By Craig Hanna
Post date 7th February 2019

The French regulator’s record fine for Google proves that the data industry is being forcefully awoken to a new reality where control over data shifts towards the individual and away from corporations. So what can we expect going forward? Craig Hanna explores the ramifications of the GDPR ruling, why there should be a separation of powers when it comes to personal data, and how a global data stream which is more open and democratic will benefit us all.

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Tags data protection, GDPR

All content Data Governance & Security Data Strategy Legal & Compliance Next Practice Strategy and Management

5 steps to supercharge the future of digital media

Post author By Ben Humphry
Post date 7th January 2019

Trust in digital advertising is at an all-time low thanks to various data misuse scandals and the public’s growing awareness about how their data can be exploited. While GDPR can be seen as the regulators big stand on behalf of consumers, the industry itself should be taking a proactive approach too. So what should advertisers and vendors do? Ben Humphrey suggests five key areas where they should take action.

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Tags consumer data, data, data protection

All content Best practice Data Governance & Security Data Protection Legal & Compliance

On guard! 5 data security tips to reduce the risk of a breach

Post author By Cyril Law
Post date 17th December 2018

Holding customer data is becoming an increasingly perilous duty for businesses of all sizes. With data breaches on the rise and fines ramping up, organisations need to take the necessary steps to protect their data. From training new recruits, to employing ‘white hat’ hackers, Cyril Law, CTO at Outra – provides his top 5 data security tips.

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Tags data security

All content Best practice Big Data Data Governance & Security Data Management Data Protection ePrivacy Regulation Strategy and Management Web Analytics

The cookie has crumbled: 5 reasons why you should embrace behavioural marketing

Post author By Gracia Amico
Post date 12th October 2018

Many online retailers remain sluggish in moving beyond the cookie in order to better understand their consumers. Gracia Amico from BounceX argues that it’s time to re-think digital marketing and provides 5 key reasons why behavioural marketing is an essential upgrade.

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Best practice Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Legal & Compliance Strategy and Management UK

The really useful GDPR resource: your definitive guide

Post author By Sally Hooton
Post date 1st June 2018

Here it is! Everything you need to know about the GDPR, from what it is to how it affects you and your brand/business – wherever you are in the world. We have put together a full GDPR resource – a complete guide to the General Data Protection Regulation and how to make sure you comply with the new law, both before and after its enforcement date, 25 May 2018.

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Tags customer data, data consent, data protection, e-Privacy, GDPR, legal and compliance

Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Strategy and Management UK

Fresh from MINT 2018 – GDPR, harnessing intelligence and marketing into the future

Post author By Sally Hooton
Post date 23rd April 2018

MINT 2018 brought together marketing practitioners and experts from around the world to discuss the latest big issues of our industry – including the looming GDPR, innovation and disruption and the data economy. Here’s a snapshot of what they had to say.

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Tags AI, Artificial Intelligence, customer relationship management, data protection, digital marketing, digital transformation, Emarsys, GDPR, Google Cloud, legal and compliance, machine learning, MINT, PA Consulting, Persado, Pragmatic, weareCrank, White Hat Media

Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

Fresh from MINT – GDPR ‘an opportunity for data-driven marketers’

Post author By Philippa Donn
Post date 23rd April 2018

MINT – GDPR: expert panellists were discussing the impact of the new data protection regulation during MINT, the major marketing summit event in central London. Philippa Donn was there to report back on their advice.

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Tags data privacy, data protection, GDPR, legal and compliance, MINT

Best practice Data Governance & Security Europe GDPR Legal & Compliance Strategy and Management UK

Focus on the merits of GDPR – rebuilding consumer trust

Post author By Keith Carlton
Post date 30th November 2017

For most marketers, 2018 will be a milestone year – the year when their data comes under scrutiny by both regulators and consumers themselves, who are increasingly aware of the value of their personal details and concerned about how they are used. Is your company ready to comply with the changing GDPR? Are your data policies in order? Marketers need to focus on the merits of GDPR and how it will rebuild consumer trust. Here’s what you should be aware of and why you should be preparing now, before the new regulation becomes law in May 2018.

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Tags CRM, customer experience management, data analytics, data privacy, data science, data segmentation, data strategy, GDPR, personalisation

Americas Data Governance & Security Data Protection Europe GDPR Insight Legal & Compliance Strategy and Management UK USA

The marketing consequences of GDPR – who will be the winners and losers after May 2018?

Post author By Robert Howells
Post date 16th August 2017
1 Comment on The marketing consequences of GDPR – who will be the winners and losers after May 2018?

New regulations come into force next May around data consent, but what will be the marketing consequences of GDPR? Robert Howells makes some predictions on who will benefit and who will struggle with the effects of GDPR.

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Tags ABM, consent, customer engagement, data management, data marketing, data privacy, data protection, data security, direct mail, email, GDPR, personalisation

Best practice Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Legal & Compliance Strategy and Management UK

The GDPR consent dilemma: is there an alternative?

Post author By Philippa Donn
Post date 13th July 2017
1 Comment on The GDPR consent dilemma: is there an alternative?

It’s a huge burden for marketers aiming to stay on the right side of the law – and the customer – but deciphering and complying with the forthcoming changes in data protection regulations (GDPR and ePrivacy Regulation) are creating a major consent dilemma for businesses across the UK. Take heart! Here’s some help and guidance from those at the coalface who have been examining how ‘legitimate interests’ might apply.

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Tags data management, data privacy, data protection, data strategy, direct mail, email marketing, GDPR