Category: Country Focus

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Data Driven Channels Europe Insight Mobile UK

Helping retail apps reach their potential

mobile apps infographic retail apps

The way consumers like to shop is rapidly changing. Following a huge boom in online shopping, many consumers are now turning to apps for their retail therapy. If developed well, apps can help retailers to connect and engage with shoppers on a whole new level. But are brands creating apps that truly cater to their customer’s preferences? Here, Nick Black examines how retailers can ensure that apps are developed and marketed to full effect.

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Data Driven Channels Europe Insight Mobile UK

How mobile ticketing gave a helping hand in the January sales

user generated content customer experience, mobile, mobile ticketing

Retailers know all about the Christmas rush and the following January sales. How do they continue retail successes across the year? That’s where mobile ticketing can help

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Data Driven Channels Europe Global Insight

Is social media now a key marketing channel? Expert reveals how he maximises social media success

RANDOM & social media success

Why should businesses switch on to social media? Does all that liking and sharing truly drive sales? The GMA asked expert practitioner Clive Roach to shed light on how he has been harnessing the channel for the brand, Philips – showing how the company reaps the rewards of its social media success.

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Europe Global Insight Strategy and Management

Welcome to the age of data driven marketing – and the new GMA website

data usage , age of data driven marketing article

Great marketing has always been driven by data but that trend is now accelerating and data driven marketing is clearly here to stay. Craig Hanna welcomes readers to this new data driven age and to the new look GMA website – which focuses on data driven channels, data innovation and data strategy.

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Data Driven Channels Global Insight UK USA

Instagram stories: prepare before you explore

Instagram Stories article

Consumers no longer just want, but expect ‘in the moment marketing’, and want brands to be following live events as they are. Branding communication must be constant and relevant. However, ‘marketing on the fly’ is not as easy and spontaneous as it may seem . . .

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Best practice CRM Data Driven Channels Global

Customer retention: four tips on accessing the bombarded consumer

customer retention

Email, phone, text, messaging apps, social platforms, traditional mail – there are so many communication channels that brands are over-messaging and customers are switching off. Are brands losing sight of the fundamentals of customer value?

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Case Studies Data Driven Channels UK

Digital transformation: why website perception and performance is vital – case study

education, university, digital transformation

Here’s how a university website rose from zero to hero in the UK Higher Education league tables after prioritising the user experience through digital transformation.

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Americas Best practice Data Management Global Strategy and Management USA

Trump won. Polls lost. So what have we learned for our own data collection processes?

data collection

The Clinton campaign made the mistake of having too much faith in their data – causing them to become complacent . . . something all marketers are at risk of becoming. So what lessons can marketers learn from the recent presidential election and apply to their data collection processes?

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Case Studies Data Innovation Europe UK

Getting your start-up funded – six lessons we learnt

start-up article

The CMO of a UK-based start-up gives a frank account of how investment was finally (and after a nerve-wracking delay) secured to get the business up and running.

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Best practice Europe Legal & Compliance Strategy and Management UK

Why an ethical approach is the only way for charities to succeed in data driven fundraising

adtech ethics article on charities being ethical

Adam Williams says responsible companies should operate a code of ethics that is sensitive to the person being targeted.

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