The CMO of a UK-based start-up gives a frank account of how investment was finally (and after a nerve-wracking delay) secured to get the business up and running.
Adam Williams says responsible companies should operate a code of ethics that is sensitive to the person being targeted.
David Cole explains how time spent researching hundreds of permission statements has uncovered The Three Pillars of Consent – the factors which most influence consent-to-contact.
New research was designed to revolutionise the way fundraisers select and use their media-mix to ensure their messages are welcomed by donors and prospects. David Cole discusses latest research into fundraisers’ best routes to market.