What does a successful affiliate marketer do to keep ahead of competitors and be top of their league? Phil Coleman from global self-service platform ClickSure says they should be relevant, reachable and unique – and use data analysis as their secret weapon. Here’s why . . . and how:
Will the new wave of data sets and predictive analytics revive B2B outbound telemarketing to the point where it can become a real driver of sales acceleration? Robert Howells has some answers.
They haven’t (yet) perfected how to reproduce the aroma of new leather interiors, but there is no doubt that taking the car showroom experience onto the internet is growing in popularity. Car buying online, after stalling a few years ago, is now heading into top gear.
Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and immersive ad campaigns that inspire personal affinities with brands.
Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer? Here’s what they can learn from modern retail start-ups, who are building their brands through social shopping.
Perfecting the art of ‘search engine optimisation’ is a job well done and a big tick in the marketer’s skillset – but how about making sure your website ranks highly around the world? If you’re marketing across borders, check out some clear international SEO advice from expert Ellie Morgan.
Yes, it’s a fact. A new study shows that there are seven interactions required to produce the healthiest online sale. So what does that ideal customer journey look like and how can brands engage new customers during the purchase consideration cycle? Mark Kuhillow did the research and has some answers.
Most companies would say their customer service is good. Yet even today, few have in place a co-ordinated intelligent and proactive strategy for managing the client experience; providing the customer value. Here’s how a systematic approach works.
Imagine shopping online without ever seeing a check-out. Imagine arriving on a site for the first time and being able to make a purchase without needing to register an account or enter your card or address details. This is the future that Apple Pay intends to offer shoppers, says Adam Beautement.
Why are videos always landscape-shaped? Well, actually, they’re not – not any more, which is great news for mobile marketers. Here’s a case study that proves the growing uptake of the mobile-sized vertical video and a brand that is rewarding entrepreneurial video-makers, encouraging them to take part in a talent hunt prior to the Cannes Film Festival. How talented are you?