What’s REALLY been worth reading over the past week? Craig Hanna, digital marketing consultant and resident GMA managing editor, introduces the articles that have caught his eye…
Over the next few weeks, we’ll be bridging the gap between data insight and effective action.
Once described by David Ogilvy as knowing “more about direct marketing than anyone in the world”, Drayton shares his exclusive straight-shooting wisdom right here on the GMA.
He reminds us all of what really matters: persuasive copy that gets results.
Any company which is dependant on data needs data which is… well… dependable. But how many actually have a data quality strategy? And what are its key components? Read on to find out…
Will 2021 see a return to marketing as normal? Unlikely, according to the 17 marketers and business leaders who I recently spoke to. But there are ways to adapt during this prolonged period of turmoil…
There’s one thing most marketers seem to agree on right now: the increased need to provide helpful marketing. But what does that mean? And how can it benefit organisations? We speak to marketers and business leaders to find out…
Social media platform TikTok has come to the fore as a means of bringing people together during these socially distant times. While the video sharing app might not be a suitable option for all businesses, content marketing specialist Ashley Lipman reveals the industries which are benefitting – and some of the best practice techniques they employ.
In an era where data overwhelm is the norm, a data strategy that actually works is a rare commodity. Here we offer a practical guide on how to build a data strategy featuring expert commentary, data strategy templates and some of the best resources on the internet.
Not every company has the skills and resources to develop respiratory equipment or PPE, yet many are finding creative ways to make a real difference during the Coronavirus pandemic. Here’s a list of who’s doing what…
Bad data is bad business. Indeed, organisations believe poor data quality to be responsible for an average of $15m each year in lost earnings, according to research by Gartner. Here we reveal the cost of bad data and why it might be time to clean up your act.
Since GDPR, some marketers are refusing to touch third party data with a barge pole. But is that fair? We speak to industry insiders and data privacy experts to find out the level of risk and how it can be sourced safely and responsibly.