Research shows that 76 per cent of UK customers use online banking and 22 per cent also bank via their mobiles. However, 45 per cent are still visiting their local banks for the traditional one-to-one banking experience.
It serves no purpose to have a huge database if your targets don’t engage with your message. Make use of innovative technologies that use smart analytics and predict customer behaviour with the help of machine learning algorithms.
Jens Nielsen says marketers should be aware of new social media channels such as Instagram and Snapchat that are now challenging the space that has been dominated by Facebook and Twitter.
Paul Davies explores surprisingly relaxed viewer attitudes to live TV advertising and shows how they can be transitioned into the online arena.
A new report details the demographics of social media usage in the UK by platform.
Shoppers are getting used to automation in retail – such as self-checkouts and voice recognition – but hate repeating themselves when they have an issue with a brand which needs to be dealt with either in-store, online or over the phone.
Jed Mole examines data technology and says 21st century experts in data are colliding with top-level engineers to steam ahead as the very best marketers.
Simon Schnieders discusses the advantages of marketers adopting voice search SEO strategies sooner rather than later, as its increase in popularity poses a significant shift for SEO professionals. He highlights differences between written searches and voice searches and how data obtained from consumer habits can be utilised into digital marketing campaigns to increase conversions.
The majority of PR crises either start or become worse on Twitter and one in five break on Twitter. This makes the platform more influential than Facebook and YouTube, says international study.
Big data, artificial intelligence analytics and connectivity are driving Fintech revenue, report reveals.