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Data Driven Channels Global Insight

Lights, camera, action! What can businesses learn from the entertainment industry when it comes to branding?

Companies working within TV and film industries often have very large budgets to play with, but the fundamental approach they take can be adapted to work for any company that can leverage hero formula to create engaging, high-impact content.

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Data Driven Channels Europe Insight UK

Live TV online: where is the value?

Paul Davies explores surprisingly relaxed viewer attitudes to live TV advertising and shows how they can be transitioned into the online arena.

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