It’s the age of the customer and brand advocacy is on the rise via social platforms – so what’s on the horizon for social marketing?
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Category: Insight
Plan ahead. Think about what video communications you will need over a 6-12 month period. Don’t plan your video budget based on what you think you need to spend, but on the impact it will have on your marketing and business.
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Consumers want a multi-channel experience, fresh research shows. In fact, 79 per cent of consumers polled would shift to another brand if it could offer a better customer experience on all relevant channels.
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Good, clean, quality data is the stuff that keeps businesses running smoothly. An infographic from Experian shows how and why marketers should keep the ‘engine’ in tip-top condition through responsible and careful collection and use of data.
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Research into the TV subscriber’s journey has revealed that a business should maintain the human touch when interacting with both prospects and existing customers.
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Set up your data management strategy – new infographic shows why marketing teams should follow three basic steps in order to get the basics right.
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With the vast number of mobile devices in Scandinavia, alongside the huge appetite for online shopping, the Nordic region presents massive opportunities for internet marketers who are prepared to go the extra mile when creating digital marketing campaigns.
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Companies working within TV and film industries often have very large budgets to play with, but the fundamental approach they take can be adapted to work for any company that can leverage hero formula to create engaging, high-impact content.
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Organic traffic from search engines can send huge amounts of visitors to your website, and it is all totally measurable, but what’s confusing is that there are a plethora of metrics available to you – here’s a few, explained.
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The key to profitable marketing success and growth is for managers across the organisation to develop deep understanding and insight – empathy – with consumers and customers within the broader context of their lives, as a basis for marketing strategy.
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