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Data Driven Channels Email Global Insight

Email deliverability – 21% of commercial emails fail to reach the inbox

New research from Return Path’s 2016 Deliverability Benchmark Report shows similar figures to last year.

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Data Driven Channels Global Insight Mobile USA

Five tips for making a mobile app for your business

Mobile apps are no longer reserved for big name brands; these days, more and more SMBs are following the mobile trend. Even though creating an app from scratch is certainly not easy, there are some steps you can take in order to simplify the process and bring your app idea to life.

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Data Driven Channels Europe Insight UK

The art of digital transformation

Bill Payne discusses how crucial consistency is for customers, how to transform your organisation to become digitally enabled and how to overcome the challenges of this digital transformation. 

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Data Innovation Global Insight

‘ Start-ups are changing e-commerce logistics ’

Shopping and shipping and the constant e-commerce logistics challenge facing new online retailers: Renée Frappier examines why delivering purchases must be efficient and effective.

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Europe Insight UK

Viewers aren’t skipping TV ads, survey shows

They’re not out making the tea or fast-forwarding through them, after all – TV ads are being seen. The vast majority of television viewers are watching the TV ads. That’s the surprise finding of a survey by UK-based technology start-up company Yospace in conjunction with Censuswide, providing insight into behaviour surrounding live television and the power of personalised advertising….

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Data Driven Channels Europe Insight

16 to 24-year-olds are snubbing the telephone for customer service queries 

When it comes to customer service, businesses need to prepare for the multi-channel demands of next generation consumers or get left behind. That’s the verdict following a survey that discovered just seven per cent of 16 to 24-year-olds will call a business – even in relation to a high value sales query. The research reveals that…

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Asia-Pacific China Data Driven Channels Europe Insight UK

Looking to China, leverage the ecommerce opportunity

After the Brexit vote, Nenad Cetkovic looks ahead to international trade and says the ecommerce opportunity is beckoning.

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Europe Insight Legal & Compliance Strategy and Management UK

The next generation of brand protection: robust online age checks

Alastair Graham discusses the growing importance for brand protection of online age-verification technology for businesses.

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Artificial Intelligence Data Innovation Insight UK

Half of consumers want brands to use artificial intelligence, research shows

The UK DMA has explored how consumers want to engage with the brands they love, now and in the future.

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Americas Data Driven Channels Europe Insight UK

International DRTV campaigns: switch it up or they’ll switch it off!

David Cole talks us through market researcher fast.MAP’s new insight into international DRTV campaigns, which highlights the importance of adapting a TV ad for different countries.

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