Category: Best practice

Having studied more than three billion emails, from over 125,000 individual email campaigns, Adestra has compiled its 2015 Subject Line Analysis Report showing what works and what doesn’t, together with ideas on how to improve results.

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Tags marketing campaigns, subject lines

Best practice Data Strategy Global Strategy and Management

Unlocking the true potential of your data and powering your data marketing

Post author By Sally Hooton
Post date 28th August 2015

In a world where the possibilities to engage with consumers are only increasing, it is time for marketers to utilise a DMP and effectively invest marketing budget.

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Tags CRM, customer loyalty, data analytics

Best practice Data Driven Channels Global

Brand protection – the perks and the pitfalls of social media

Post author By Sally Hooton
Post date 10th August 2015

Simon Whitehouse gives advice on leveraging the power of networks while avoiding the spoofers, impersonators and grudge-holders.

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Tags branding, law and compliance

Best practice Europe In the News Strategy and Management UK

Money firms most trusted with personal data

Post author By Charlie McKelvey
Post date 5th August 2015

Lies, damned lies and statistics; a new study beggars belief by claiming that financial services firms and public sector organisations are the most trusted by consumers when it comes to handling their personal data. Both sectors dominate the UK Information Commissioner’s Office data protection complaints league, with lenders top on 12%, local government second on…

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Best practice Europe Insight Legal & Compliance Strategy and Management UK

Privacy and social media: incompatible or indispensable?

Post author By Sally Hooton
Post date 30th July 2015

Do ‘digital natives’ care about privacy? Whether they do or not, Richard Beaumont says its a deep-seated cultural expectation that businesses should remain well aware of.

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Tags data privacy, social media

Best practice Europe In the News UK USA

The missing link between UK sales and marketing teams

Post author By Sally Hooton
Post date 22nd July 2015

Despite the clear benefits of aligning sales and marketing teams, 40 per cent of British companies have yet to align their sales goals with their marketing activities, according to research conducted by specialist recruiter Randstad Sales, Marketing and Retail. Four in ten of sales and marketing professionals surveyed across the country say their companies have yet…

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Best practice Data Driven Channels Global

Top takeaways for driving customer experience success

Post author By Sally Hooton
Post date 14th July 2015

Organisations are now challenged with customer’s expectations of delivering impeccably integrated customer experiences on a global scale, through every touchpoint. Paige O’Neill discusses the customer experience (CX).

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Tags marketing strategy

Best practice Data Strategy Europe Strategy and Management UK

Fundraisers – make no mistake; the medium is an essential part of your message

Post author By Sally Hooton
Post date 3rd June 2015

New research was designed to revolutionise the way fundraisers select and use their media-mix to ensure their messages are welcomed by donors and prospects. David Cole discusses latest research into fundraisers’ best routes to market.

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Tags charity, direct mail, fundraising, print