According to a major survey of marketers by Adobe, marketing has changed more in the last two years than in the previous fifty. So how do we know what best practice now is or even, at a minimum, good practice?
How to tell if you’re ready for today’s world of marketing and business.
The London School of Marketing (LSM) has released a whitepaper titled Facebook Advertising through the Years, in which marketing experts claim Facebook advertising is no longer a cost-effective option for marketers who are seeking to build new audiences or attract new customers. The whitepaper states: ‘From its early days, Facebook showed great promise to marketers. However, between…
In today’s competitive marketplace, e-commerce companies need to capture a 360-degree picture of their potential consumers and create a single customer view (SCV), says Neil Capel.
Mobile marketing is an increasingly powerful tool for businesses looking for an effective boost, says Tami Briesies.
The prominence of digital natives is throwing the customer journey into a state of flux. This latest generation of tech-savvy customers is driving demand for a hyper-personalised experience that is challenging the dynamics of traditional brand engagement. Ben Rund provides top tips on how organisations can start to rethink the customer journey to create personalised, interactive, omni-channel campaigns that boost brand advocacy and customer loyalty.
Our mobiles are our constant companion and when it comes to mobile marketing, marketers must take advantage in allowing consumers to use them to connect via all their messages. James Galpin explains.
It’s the most important part of the email in terms of grabbing attention and what marketers write in that vital email subject line can affect the whole campaign performance, research shows. No pressure then!
Cost Per Mile (CPM), the measurement used by marketers to calculate the price of advertising per 1,000 impressions, is falling. Alia Kheir discusses data segmentation and offers some sensible steps round the problem.
Brainstorm, says Baldev Singh (pictured). There really is no such thing as a bad idea. While brainstorming has long been viewed as a tool for spurring creativity in business meetings, many professionals are not yet exploring its full potential. In an interview with Entrepreneur Magazine, Richard Branson said: “Brainstorming is a great way to harness…
Success in marketing hinges on consumer control, says David Cole, who examines the findings of the 2014 (10th annual) fast.MAP Marketing-GAP Tracking Study.