Mass marketing is out – and grazing is in! That’s the verdict of Tony Kemp (pictured), who tells how regular, varied and personal ‘snack’ comms are taking over from the costly ‘spray and pray’ campaigns of old. Leading edge technology is about to revolutionise the world of direct, one-to-one marketing. Where once it was deemed that two…
“It’s simply not good enough for people to buy and sell data if they have no means of satisfying themselves that the people involved have given consent for the information to be shared in the way proposed.”
Tina Judic explores ways marketers can leverage the power of video advertising in their campaigns.
Lorna Loney (pictured below) looks at what brand marketers need to do to ensure they are operating in the most effective way possible against a backdrop of tightening industry regulation. Whether you’re a global brand or a large financial institution, if you are conducting any form of marketing or advertising, the ability to standardise your…
After initially being sidelined as the preserve of consumer marketing, social media has since made inroads into B2B. A new report from B2B market research agency, Circle Research, reveals just how far it has come, and where it’s going next. Andrew Dalglish discusses key highlights from the study.
Ben Harknett discusses data breaches and the effect of cyber crime.
The lack of a coherent viewability standard for internet advertising is the hot topic of debate. The issue is leaving the industry flustered and advertisers more puzzled than ever. Dominic Finney (pictured) takes the lid off the prickly issue of viewability. Internet ad revenue is growing, driven by advertisers looking for new ways to reach…
David Cole explains how time spent researching hundreds of permission statements has uncovered The Three Pillars of Consent – the factors which most influence consent-to-contact.
If last year’s Black Friday is anything to go by, retail marketers will be worried that their brand marketing initiatives will get lost in the online buying frenzy. Vince Kerrigan (pictured) looks at what they doing to make sure their messages stand out. If the pundits are right, tomorrow’s Black Friday sales event could see…
CRM chiefs have delivered a cry for help over the soaring levels of customer complaints, claiming that they simply do not have the resources to deal with rising consumer expectations. In a survey launched by Lithium Technologies to coincide with National Customer Service Week, almost a third (31.2%) of CRM managers believe their biggest weakness…