New research banishes the widely-held view that consumers are more prone to sharing negative experiences among their friends and family via word of mouth, and also on social media. In fact, customer experience negativity is less widespread than positivity! It seems customers really do share the love . . .
Award-winning author Luan Wise continues her series on social media and how businesses can leverage it for optimal effect. Here, she says marketers should learn to stand in their customers’ shoes in order to truly understand their target market to successfully win advocates for their brands through social media: it’s the importance of listening.
Fake news, fake publishers, fake ads. There’s a lot of ‘fake’ about . . . but it’s nothing new in the world of commerce and particularly digital commerce. What can brands do to prevent ad fraud? Here are five simple tips on how to keep well ahead of those fraudsters who seek to profit from your loss:
Did you know that Google owns Uber? Or that Microsoft owns LinkedIn and Nokia? You do now . . . although the landscape is changing incredibly quickly.
Hallam Internet – a UK-based provider of digital marketing services – recognised it can be tough to keep tabs on who’s who so, earlier this year, it took on the task of working out the tangled web connections. Hallam has now created the interactive infographic shown below, highlighting some surprising connections between arguably the most popular brands around – many of which marketers across the world use daily.
The Tangled Web – Interactive Infographic links up the brands in the digital space – from eBay to Paypal, Twitter to Soundcloud, showing how the ever-changing online landscape is truly a ‘tangled web’ of connected businesses.
Susan Hallam (pictured), managing director at Hallam Internet, told the GMA: “I don’t know how many people appreciate that Google is a major investor in Uber. Or realise that Microsoft owns LinkedIn and Nokia. The web is an incestuous place with tangled relationships. And our digital marketing team decided to research the relationships among the leading digital players, investigating the names we all use on a daily basis.”
She added: “The deeper we dug, the more inter-relationships we discovered. In some cases, these are relationships that were formed in the earlier days, for example when they were still in a start-up phase. Other relationships are more recent, for example LinkedIn purchasing Slideshare. We were also interested to discover the relatively broad range of relationships. Relatively unknown names like IAC have relationships with organisations like Expedia, Hotels.com, as well as Ticketmaster and Match.com
“After gathering the data, we then faced the challenge of programming the interactive infographic so that it legibly displays the complex tangle of inter-relationships. Creating a mobile-friendly version was high on our list of priorities as we knew it would be hugely popular with mobile users. And we’ve created a format that is scalable. We are welcoming suggestions for new relationships to represent on The Tangled Web, and it will be relatively straight-forward for us to add new hubs and nodes.
“Most importantly, we are seeing new relationships forming on nearly a daily basis and we hope to be updating it frequently.”
View the infographic below:
Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer? Here’s what they can learn from modern retail start-ups, who are building their brands through social shopping.
Why are videos always landscape-shaped? Well, actually, they’re not – not any more, which is great news for mobile marketers. Here’s a case study that proves the growing uptake of the mobile-sized vertical video and a brand that is rewarding entrepreneurial video-makers, encouraging them to take part in a talent hunt prior to the Cannes Film Festival. How talented are you?
Live-streaming, podcasting . . . is your business getting full potential out of its marketing strategy and leveraging the latest technology? Should you be examining influencer marketing – or returning to print as a way of standing out from the crowd? Here’s some trends to watch out for.
Author and social media expert Luan Wise continues her series of articles for GMA readers – a step-by-step guide to using social media correctly to enhance your business.
Here’s how a university website rose from zero to hero in the UK Higher Education league tables after prioritising the user experience through digital transformation.
The growth of the internet has brought about many advantages for consumers, particularly when it comes to shopping. However, the internet also presents significant opportunities for counterfeiters and it is becoming easier to reach consumers in the online space with fake products.