At a recent conference in Amsterdam on branding, Magda Grama heard that it is people, not machines, who have undergone a ‘digital transformation’. The event explored how marketers should act accordingly.
There are a number of steps which can be taken by brands to mediate the risk of online fraud.
Companies working within TV and film industries often have very large budgets to play with, but the fundamental approach they take can be adapted to work for any company that can leverage hero formula to create engaging, high-impact content.
The key to profitable marketing success and growth is for managers across the organisation to develop deep understanding and insight – empathy – with consumers and customers within the broader context of their lives, as a basis for marketing strategy.
Research gauges industry views on the changing trademark landscape. Legal professionals and brand owners have put forward their views on the biggest issues facing the trademark industry and brand protection, with more than a third (34%) saying they would be open to new technology in their day-to-day work. Research carried out by Thomson CompuMark at an industry…
Alastair Graham discusses the growing importance for brand protection of online age-verification technology for businesses.
The UK DMA has explored how consumers want to engage with the brands they love, now and in the future.
After the recent World Counterfeiting Day, Charlie Abrahams has tips to help brands tackle the issue of online counterfeiters.
Simon Whitehouse focuses on how companies can deploy brand protection in the wide digital landscape.
Emma Reeve examines the relationship between the law and a new breed of business rising from the shadows of online, looking at whether more branding conversations need to he held in order to update the current legal system to bring it in line with issues faced by 21st century start-ups.