Category: Data Protection

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GDPR, Google and who owns the Global Data Stream

Global Data Protection

The French regulator’s record fine for Google proves that the data industry is being forcefully awoken to a new reality where control over data shifts towards the individual and away from corporations. So what can we expect going forward? Craig Hanna explores the ramifications of the GDPR ruling, why there should be a separation of powers when it comes to personal data, and how a global data stream which is more open and democratic will benefit us all.

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All content Best practice Data Governance & Security Data Protection Legal & Compliance

On guard! 5 data security tips to reduce the risk of a breach

data security tips fencing

Holding customer data is becoming an increasingly perilous duty for businesses of all sizes. With data breaches on the rise and fines ramping up, organisations need to take the necessary steps to protect their data. From training new recruits, to employing ‘white hat’ hackers, Cyril Law, CTO at Outra – provides his top 5 data security tips.

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All content Best practice Data Protection GDPR In the News Legal & Compliance

GDPR: learning lessons from the ICO’s first enforcement notice

GDPR regulation

It’s been a few months since the GDPR came into force and still confusion remains. Fiona Salmon takes us through some of the key mix-ups which are leading data management companies to unnecessarily jettison user data. She also outlines a key lesson to learn from the recent ICO ruling and identifies the one key area where companies are consistently letting down consumers.   

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All content Best practice Big Data Data Governance & Security Data Management Data Protection ePrivacy Regulation Strategy and Management Web Analytics

The cookie has crumbled: 5 reasons why you should embrace behavioural marketing

Behaviour marketing cookie

Many online retailers remain sluggish in moving beyond the cookie in order to better understand their consumers. Gracia Amico from BounceX argues that it’s time to re-think digital marketing and provides 5 key reasons why behavioural marketing is an essential upgrade.

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All content Artificial Intelligence Best practice Data Innovation Data Protection GDPR Insight Programmatic Advertising

AI will play a key role in rebuilding trust in online advertising

Data driven advertising and trust

Businesses cannot afford to treat ‘trust’ as just another 2018 buzzword. It is the backbone of all advertising, for both business-to-business and business-to-consumer success. As consumers’ understanding about how companies use their data grows, the safe placement of adverts and GDPR compliance will be more important than ever.

Andrew Morsy, MD at Sizmek, argues that it is up to brands to implement the right technology – with AI at its core…

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Think global, act . . . globally – unlocking what the global customer really thinks about data

global customer

Despite cultural and economic differences, new research shows consumers around the world take a similarly pragmatic approach to sharing their data. Jed Mole analyses the results of the study into how the global customer perceives data collection, how they view their data privacy and the value they place on their data use.

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Best practice Data Protection Global Legal & Compliance Strategy and Management

Transparency & navigating the adtech ethics conundrum: what the future holds

adtech ethics article on charities being ethical

With disruption continuing in all areas of marketing, transparency is the key driver of this change – the industry must reinvent the advertising model around ethically driven business practices, says Ben Humphry. The problem is twofold: marketers question visability and viewability and complain they are in the dark about ad buying results (were they great or were they faked?); meanwhile consumers fear they are being commoditised via their data . . . so resort to ad-blocking. Trust is eroding on both sides. Thus, adtech ethics must shift from concern to action – here’s how.

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Data Protection Data Strategy GDPR Global Insight Strategy and Management

How to make your brand stand out as an ethical data user

Since GDPR came into force and with ever-tightening rules surrounding data collection and the data user, marketers are being urged to be more ethical, less intrusive. But Ardi Kolah argues that the issue is not about marketers’ sensitivity – or the lack of it – but with our own deepening digital trust.

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Data Management Data Protection Europe GDPR Global Insight Strategy and Management UK

Restoring trust is a fantasy – learn to manage consumer distrust

consumer distrust

An increasingly digital, fintech-driven industry needs not more marketing, but better marketing, to ensure it’s successfully identifying consumers’ real needs and finding powerful and successful ways to engage with them. Post-GDPR, Lucian Camp points to the current crisis of data privacy concerns and trust issues and says marketers should now learn to manage consumer distrust, rather than to try to tackle the impossible task of restoring it.

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The GDPR opt-in opt-out hokey-cokey – was that what it’s all about?

GDPR opt-in opt-out

GDPR became law on May 25, 2018. How did marketers react? How did the general public react? Here’s a round-up of surveys, polls and opinions about the GDPR opt-in opt-out preparations and the way ahead.

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