Shape up or ship out: that’s the warning for those who fail to prepare for the imminent data protection rule. The European Commission’s plan for the first overhaul in data protection legislation in more than 20 years is unrelenting – and fast approaching. Are you ready?
Research shows marketers are still struggling with data analysis. Anthony Botibol questions whether this is an issue of marketers’ skills, or simply the lack of the right tools.
As more marketers work to zero-based budgets, the true costs of poor quality customer data are about to become clear. Jim Conning discusses latest research from Royal Mail that reveals the alarming price of dirty data.
Go beyond analytics and consumer insights, says Becky Wang. Modern marketing is about creativity and data, about designing services, products and communications that combine to take marketing to an inspirational level.
The online experience can be affected by spammers attempting to boost interest in trending topics and attack bots trying to impersonate human users. Generally, these impersonator bots are up to no good; what can be done about them?
Great marketing has always been driven by data but that trend is now accelerating and data driven marketing is clearly here to stay. Craig Hanna welcomes readers to this new data driven age and to the new look GMA website – which focuses on data driven channels, data innovation and data strategy.
The Clinton campaign made the mistake of having too much faith in their data – causing them to become complacent . . . something all marketers are at risk of becoming. So what lessons can marketers learn from the recent presidential election and apply to their data collection processes?
Adam Williams says responsible companies should operate a code of ethics that is sensitive to the person being targeted.
There’s an element of chance with every marketing campaign, but the more a business knows about its target audience, the better the chance of resonating with consumers . . . which is why researching your market is so important.
The growth of the internet has brought about many advantages for consumers, particularly when it comes to shopping. However, the internet also presents significant opportunities for counterfeiters and it is becoming easier to reach consumers in the online space with fake products.