Email, phone, text, messaging apps, social platforms, traditional mail – there are so many communication channels that brands are over-messaging and customers are switching off. Are brands losing sight of the fundamentals of customer value?
The Clinton campaign made the mistake of having too much faith in their data – causing them to become complacent . . . something all marketers are at risk of becoming. So what lessons can marketers learn from the recent presidential election and apply to their data collection processes?
There’s an element of chance with every marketing campaign, but the more a business knows about its target audience, the better the chance of resonating with consumers . . . which is why researching your market is so important.
The way customers and companies interact is changing and online conversations take place in real time, 24 hours a day. It’s only social media . . . so relax and enjoy the benefits of aligning it to your strategic objectives.
The industry has typically struggled with a lack of insight into what exactly is repelling consumers when they switch off advertising. Why doesn’t it appeal to them? What can advertisers do to get their attention?
Don’t let your carefully created digital content languish unseen on your website – use social walls to help you get the attention you deserve. Here’s how.
The growth of the internet has brought about many advantages for consumers, particularly when it comes to shopping. However, the internet also presents significant opportunities for counterfeiters and it is becoming easier to reach consumers in the online space with fake products.
Are businesses being smart with their budgets or are they still sending out marketing messages in bulk without thought for personalisation or what the customer actually wants?
Think about the last time you shared any digital content. Or when you told a story to someone about a product or a customer experience. Why did you share it? Was it because it stirred an emotion? Learn how to leverage empathy and make your campaigns truly engaging.
The world of science fiction is now a reality for marketers looking to make a big noise and advertisers wondering where to apportion their budget. Plus, bots are hot for generating insight and video games are leading the field for consumer engagement.