Over the course of the next decade, it will probably not be enough to just engage with digital; organisations will have to become digital enterprises.
Augmented reality, virtual reality, gamification – the modern ad world is reaching beyond the limits of reality. What should digital marketers be looking for to spark exciting ideas? And can you really make a success of marketing in a lavatory?
It is forecast that 5.4 billion people will have mobile phones worldwide by 2020, so brands need to understand what applications users in different regions are most likely to be using and how to provide a high-quality user experience.
With the right tools and knowledge, and following these tips, brands can make sure that their engagement with customers via carefully created email campaigns remains on track.
There was a day when brands controlled their marketing messages. Not any more. Your marketing is being done for you, even while you sleep. That makes for a very exciting world, a new world and from a marketing perspective. How will you make it work for you?
Having spent their best years connected to the internet, most baby boomers are big consumers of digital media to entertain and inform them and many are now interested in smart homes. So, if you want to do business with boomers, you had better take a fresh view about what value you provide and how you engage with them.
Marketing teams’ attempts to engage with their company’s customer experience often fail and set the business back further – learn why and how they should think differently to succeed.
First published by the GMA in November, 2013, here’s a reminder of advice by author Susanne Currid – social media tips on using the channel to promote a venue/business.
Today, marketers have more than 120 different ways to communicate with their customers and prospects through a vast array of digital and analogue channels, which all purport to add value to the customer relationship. So, we should use them all – right? Er . . . wrong!
Brands have become ever more successful at gathering quantities of data about their customer, the problem now is data management – how they leverage their data efficiently and effectively. Are they actually creating that elusive Single Customer View?