Why should businesses switch on to social media? Does all that liking and sharing truly drive sales? The GMA asked expert practitioner Clive Roach to shed light on how he has been harnessing the channel for the brand, Philips – showing how the company reaps the rewards of its social media success.
Great marketing has always been driven by data but that trend is now accelerating and data driven marketing is clearly here to stay. Craig Hanna welcomes readers to this new data driven age and to the new look GMA website – which focuses on data driven channels, data innovation and data strategy.
The CMO of a UK-based start-up gives a frank account of how investment was finally (and after a nerve-wracking delay) secured to get the business up and running.
Adam Williams says responsible companies should operate a code of ethics that is sensitive to the person being targeted.
The way customers and companies interact is changing and online conversations take place in real time, 24 hours a day. It’s only social media . . . so relax and enjoy the benefits of aligning it to your strategic objectives.
The growth of the internet has brought about many advantages for consumers, particularly when it comes to shopping. However, the internet also presents significant opportunities for counterfeiters and it is becoming easier to reach consumers in the online space with fake products.
Email marketing certainly isn’t dead, but needs a bit of nursing by brands wanting to connect with millennials – research shows. The stats reveal we should take particular note of two words: targeting and relevancy.
At a recent conference in Amsterdam on branding, Magda Grama heard that it is people, not machines, who have undergone a ‘digital transformation’. The event explored how marketers should act accordingly.
A UK survey showed that 82% of marketers believe email personalisation results in an increase in open rates, 75% believe it produces higher click-through rates and 56% see a positive impact on sales. So yes, artificial intelligence might be all the rage right now, but marketers should not forget that assets they have already in their marketing arsenal (such as the data in their CMS and marketing platforms) can really help their ROI.
As today’s marketers are under increasing pressure to capture the attention of an ever more demanding audience, researchers have focused a study speci fically into the use and effects of personalisation in email and across the marketing mix.