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The marketing arsenal infographic displays top areas to focus on

By / Sally Hooton / In Best practice /

As today’s marketers are under increasing pressure to capture the attention of an ever more demanding audience, researchers have focused a study specifically into the use and effects of personalisation in email and across the marketing mix.

Research by Adestra and the Institute of Direct and Digital Marketing shows that the majority of marketers they interviewed say email personalisation increases open rates and positively impacts sales.

Information about digital personalisation can be viewed below, displaying best use of personal data in the marketing arsenal infographic.

The report: The State of Digital Personalisation in 2016 delves into three areas:

Email Marketing and Personalisation
Marketing Channels and Personalisation
Data Management Practices in Email Marketing

The report is explained by Adestra’s CEO Henry Hyder-Smith here: The marketing arsenal: are marketers ignoring an important asset they already have?

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Author: Sally Hooton

Editor at The GMA | www.the-gma.com