The online experience can be affected by spammers attempting to boost interest in trending topics and attack bots trying to impersonate human users. Generally, these impersonator bots are up to no good; what can be done about them?
Despite all the buzz around beacon technology as the new and exciting frontier of customer engagement, are marketing messages and promotions sent as part of a pre-existing transactional conversation still more effective and less intrusive?
Where is the marketers’ Holy Grail? It’s in listening to customers, collecting and analysing their data and then acting on any insight that provides a business case for improvement. Plus, you need internal ambassadors and . . .
The way consumers like to shop is rapidly changing. Following a huge boom in online shopping, many consumers are now turning to apps for their retail therapy. If developed well, apps can help retailers to connect and engage with shoppers on a whole new level. But are brands creating apps that truly cater to their customer’s preferences? Here, Nick Black examines how retailers can ensure that apps are developed and marketed to full effect.
Retailers know all about the Christmas rush and the following January sales. How do they continue retail successes across the year? That’s where mobile ticketing can help
Why should businesses switch on to social media? Does all that liking and sharing truly drive sales? The GMA asked expert practitioner Clive Roach to shed light on how he has been harnessing the channel for the brand, Philips – showing how the company reaps the rewards of its social media success.
Great marketing has always been driven by data but that trend is now accelerating and data driven marketing is clearly here to stay. Craig Hanna welcomes readers to this new data driven age and to the new look GMA website – which focuses on data driven channels, data innovation and data strategy.
Consumers no longer just want, but expect ‘in the moment marketing’, and want brands to be following live events as they are. Branding communication must be constant and relevant. However, ‘marketing on the fly’ is not as easy and spontaneous as it may seem . . .
It’s a complex and ever-changing world and marketers need to navigate it carefully to stay abreast of methods and technology – so try adding neuroscience to your research mix to benefit from the alternative view and depth of insight that it delivers.
There’s an element of chance with every marketing campaign, but the more a business knows about its target audience, the better the chance of resonating with consumers . . . which is why researching your market is so important.