Tag: mobile marketing

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Data Driven Channels Global Insight Mobile

In the palm of your hand: real-time examples of mobile traffic usage

mobile traffic usage

Many consumers use their smartphones to shop, so it makes sense for marketers to know where all that traffic is going and where to concentrate their mobile marketing efforts. Measure mobile traffic usage in real time, says Karthik Reddy, monitor the constantly changing statistics of companies that do business through mobile data – such as the amount of Google searches worldwide on mobile devices; the amount of WhatsApp messages sent; the amount of products purchased on mobile devices from Amazon marketplace sellers. Check out the ever-changing infographic, here:

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Data Driven Channels Global Insight UK

From cart to checkout: the challenge of late night shopping for the e-retailer

late night shopping

Remember when shops used to be closed on Sundays? Or closed for a half-day during the week (presumably so staff could have time off)? It seems ridiculous now, as we shop whenever we like, either in the high street or online. In fact, research shows that shopping ‘out of hours’ – late night shopping – is evolving and consumers are increasingly settling down in the evening for a bit of second-screen retail therapy. So how savvy is your brand at providing a first class customer experience for those ‘night owl’ potential purchasers?

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Data Driven Channels Email Global Insight

Insight into the email marketing trends that are shaping 2017

email marketing trends

Around the world, the number of emails that are sent and received every day could top 246 billion in two years’ time, research shows. It’s a figure that is constantly growing as email is still considered the vital channel for most marketers. How do you maximise it? Here are trends to watch out for and ways to optimise your email messages:

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Artificial Intelligence Data Innovation Global Insight

Bigger, stronger, faster: Why the impact of Phase 3 of the digital evolution will be huge

AI and modern marketing , Phase 3 of the digital evolution

Phase 1 was about information (internet availability) and Phase 2 mobile technology (social media). But Phase 3 of the digital evolution will have a faster adoption curve and a higher impact due to some fundamental differences, says Steven Van Belleghem, author of the award-winning book, ‘When Digital Becomes Human’.

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Data Driven Channels Global Insight

4 simple techniques to help you become a successful affiliate

employee advocacy

What does a successful affiliate marketer do to keep ahead of competitors and be top of their league? Phil Coleman from global self-service platform ClickSure says they should be relevant, reachable and unique – and use data analysis as their secret weapon. Here’s why . . . and how:

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Data Driven Channels Europe Insight UK

Life event marketing – and how a tiny baby influences parents online behaviour

parents online behaviour

Parents of young children are woken early and are active online, and particularly on mobile apps, at the crack of dawn. Research into parents online behaviour shows how and when to reach them.

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