Americas
Consumers no longer just want, but expect ‘in the moment marketing’, and want brands to be following live events as they are. Branding communication must be constant and relevant. However, ‘marketing on the fly’ is not as easy and spontaneous as it may seem . . .
The Clinton campaign made the mistake of having too much faith in their data – causing them to become complacent . . . something all marketers are at risk of becoming. So what lessons can marketers learn from the recent presidential election and apply to their data collection processes?
It’s a complex and ever-changing world and marketers need to navigate it carefully to stay abreast of methods and technology – so try adding neuroscience to your research mix to benefit from the alternative view and depth of insight that it delivers.
In 2016, the Donald Trump US Presidential Election campaign machinery effectively utilised massive free media exposure on cable news channels, tweeting, re-tweeting and social media ads to change the dynamic of campaign ad spending; for the first time in history, spending on US elections decreased.
Delivery of products is something that is often a bit of an afterthought for marketers, but new research shows that convenient and efficient delivery options are actually a highly influential part of the buying process for consumers.
There was a day when brands controlled their marketing messages. Not any more. Your marketing is being done for you, even while you sleep. That makes for a very exciting world, a new world and from a marketing perspective. How will you make it work for you?
With research showing that 86 per cent of smartphone owners are accessing mobile apps every day, companies that can identify valuable users and their behaviours will give themselves better opportunities to monetise and grow.
Research into the TV subscriber’s journey has revealed that a business should maintain the human touch when interacting with both prospects and existing customers.
Here’s a company that . . . er . . . splashed out in the midst of a major recession to bring a new way of advertising to a particularly captive male audience. It’s a fresh look at targeting . . .
He was known around the world as ‘The Godfather of Gore’ for the bloody-thirsty ‘splatter’ movies he produced and directed back in the 60s. But we knew him better as the King of Killer Copy, the professor of English who made words his weapon of choice and taught marketers how to poke ’em directly at their audience so they wouldn’t forget ’em.