Every 5 seconds, the sound of thunder travels one mile. Every 5 seconds, the average person blinks. Every 5 seconds, 17 million emails are sent and 205,000 Facebook posts are posted. It‘s a busy planet – so how do marketers cut-through to make an impact? Find out here . . .
Yes, it’s a fact. A new study shows that there are seven interactions required to produce the healthiest online sale. So what does that ideal customer journey look like and how can brands engage new customers during the purchase consideration cycle? Mark Kuhillow did the research and has some answers.
Most companies would say their customer service is good. Yet even today, few have in place a co-ordinated intelligent and proactive strategy for managing the client experience; providing the customer value. Here’s how a systematic approach works.
Imagine shopping online without ever seeing a check-out. Imagine arriving on a site for the first time and being able to make a purchase without needing to register an account or enter your card or address details. This is the future that Apple Pay intends to offer shoppers, says Adam Beautement.
Why are videos always landscape-shaped? Well, actually, they’re not – not any more, which is great news for mobile marketers. Here’s a case study that proves the growing uptake of the mobile-sized vertical video and a brand that is rewarding entrepreneurial video-makers, encouraging them to take part in a talent hunt prior to the Cannes Film Festival. How talented are you?
There’s no point screaming or crying or slamming around. Take a deep breath and think carefully about your online review strategy and using customer feedback as useful information – potentially turning any negatives into positives.
How do our subconscious minds influence how we react to web-pages, packaging, logos and product designs and why should marketers be aware of neuroscience? Darren Bridger has written a book about just how engaging your digital content is – beyond our awareness.
Does the arrival of a new regulation from the UK’s watchdog Ofcom today mean the end for predictive dialling and answer machine detection, currently used extensively for outbound calling? It all depends how responsible your strategy is, says Danny Singer.
How do sales and marketing teams – which often follow different paths – successfully pull together in a data-driven approach to revenue growth? Robert Howells says they need to think differently – looking at ‘account-based growth’ rather than ‘account-based marketing’ or ‘key account sales’. Follow his five strategies for success.
Live-streaming, podcasting . . . is your business getting full potential out of its marketing strategy and leveraging the latest technology? Should you be examining influencer marketing – or returning to print as a way of standing out from the crowd? Here’s some trends to watch out for.