Will the new wave of data sets and predictive analytics revive B2B outbound telemarketing to the point where it can become a real driver of sales acceleration? Robert Howells has some answers.
They haven’t (yet) perfected how to reproduce the aroma of new leather interiors, but there is no doubt that taking the car showroom experience onto the internet is growing in popularity. Car buying online, after stalling a few years ago, is now heading into top gear.
Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and immersive ad campaigns that inspire personal affinities with brands.
Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer? Here’s what they can learn from modern retail start-ups, who are building their brands through social shopping.
Laws surrounding data privacy and customer consent are changing in just over a year – get it wrong, and you will pay hefty fines. Time to test your permission statements and check your strategy is flawless.
Working nine-to-five but playing catch-up 24/7. That seems to be the lot of the stressed, overworked modern marketer, research reveals. They are sleepless and, this year, even more stressed in the era of the breathless business. Are you running to keep up? How can you ever slow down? Find out here:
Email research shows that marketing channel is thriving, but senders must be more relevant and provide more interesting content to meet consumer demands.
Do you have clear permission to contact your customers, a ‘golden ticket’ of consent? And can your customers easily opt-out and withdraw that consent? Scrutinise your data protection and ePrivacy strategy now, as new regulations come into force next year – and millions of pounds in fines will doubtless be levied on companies that have failed to prepare and follow the guidelines.
How Unilever reached the unreachable and delivered joy to ‘media dark‘ masses in rural India with a unique brand awareness campaign. It’s a marketing story that will touch your heart.
Perfecting the art of ‘search engine optimisation’ is a job well done and a big tick in the marketer’s skillset – but how about making sure your website ranks highly around the world? If you’re marketing across borders, check out some clear international SEO advice from expert Ellie Morgan.