44% of men paid £21,000-£30,000 while 43% of women earn less than £20,000 80% of top salaries go to men A new study by digital recruitment agency, The Candidate, has revealed that men are paid on average 9% more than women across a variety of roles in the thriving digital industry. Data generated for the…
But new research reveals emotional connections are harder to achieve with increasingly cynical consumers in today’s complex, multi-channel media landscape. The Smash Martians (pictured), BT’s ‘you got an ology?’ and Yellow Pages’ ‘J.R. Hartley’ have been voted the UK’s most memorable ‘pre-internet’ ads, in a poll of 2,000 UK consumers that also highlights the challenges…
What is big data? Simply put, it refers to an extremely large set of information, and by association its growth and availability, and its implied subsequent usage. We have never previously lived in a world where we have such a potential to share information about ourselves and mine information about others; their thoughts and feelings, their buying and voting habits; their likes and dislikes; and the amount of time spent on each of these things.
The London School of Marketing (LSM) has published insights on the ways in which social media has contributed to the rise of brag culture in marketing. The article by LSM – which offers accredited marketing and business qualifications in the UK capital – asks the question: in today’s frenzied world of digital marketing, how else can marketers…
“Building on the robust appetite for investment in the marketing services community, this convergence will drive substantial growth and value for marketers and the broad range of solutions providers that support them.”
Demand for sales and marketing professionals outstrips supply with 1.6 jobs per candidate In the UK, the number of advertised roles for sales and marketing professionals in the City jumped by 64% in May, compared to last year’s figure. The results of the Robert Walters City Jobs Index, which tracks the number of jobs available and…
Jonathan Hulford-Funnell says regional differences and challenges are still affecting the cross-border marketer.
The retail industry has been abuzz with the idea of personalisation, where brands aim to deliver better customer experiences by tailoring content and offers. Clever retailers are taking this one step further and enriching this customer experience by using contextualisation, which looks at the content visitors engage with or what they purchase, as well as why they did so, says Amanda McCreary.
One of the greatest shifts in customer loyalty is the movement towards digital. Tim Barton discusses how retailers can rise to the challenge, raising the standard of customer loyalty programmes.
Andy Wood says it takes more than just reward points to fully engage today’s consumers via a customer loyalty scheme.