The London School of Marketing has looked into the value of ‘Brand Beckham’ and found it to be worth an estimated half a billion pounds. As the Beckham family make waves across a multitude of industries, experts estimate that the value of brand Beckham is now at almost half a billion. Specialists at the London School…
Many people claim that email marketing is dead – though what these naysayers fail to recognise is that, in fact, the nature of email marketing has changed.
Following the launch this summer of Eircodes, the Republic of Ireland’s new postal addressing system, an enhanced Eircode dataset has been released by the allmapdata team at Mapmechanics, including map co-ordinates for all addresses plus free boundary data for principal post towns. Mapmechanics is a specialist in UK and worldwide mapping, business and demographic data,…
Four-fifths (80%) of organisations recognise the benefits of better alignment between sales and marketing But two-fifths (40%) of companies haven’t even tried to integrate teams, and still have no formal programmes, systems or processes in place to unify functions Companies held back by siloed operations, corporate culture-bias, organisational structures, lack of management support and ineffective…
Ecommerce and digital marketing expert calls for direct mail to come out of retirement as new technology and market moves make direct mail relevant again The demise of direct mail has been largely exaggerated and still holds a place in today’s digital world, suggests Patrick Tame, CEO of digital marketing recruitment firm, Beringer Tame. Following…
Easyfairs asked its Packaging Innovations and Luxury Packaging London 2015 event (London, Olympia, September 16-17) visitors and exhibitors what their most extraordinary packaging facts were. Here’s what they uncovered: 1. Instantly Recognisable 94% of the world’s population recognises Coca Cola’s packaging 2. Thinning Hair The thinnest part of a drinks can is thinner than a human…
Tony Kemp shares top tips for companies wanting to make the most of their direct mail opportunities to engage with customers in a busy marketplace.
Do ‘digital natives’ care about privacy? Whether they do or not, Richard Beaumont says its a deep-seated cultural expectation that businesses should remain well aware of.
Katharine Hulls (pictured) says the barriers to personalisation – both cultural and technical – are being dismantled one by one. First they said customers didn’t want personalisation. Nonsense – not only do customers want it, they expect it. Then there was no affordable way of storing the depth of granular data required to deliver that personal…
A disgruntled IT chief working at UK supermarket chain Morrisons has been handed an eight-year prison sentence for exposing the company’s 100,000-strong payroll database – including staff names, addresses and bank details – in revenge for being disciplined. Bradford Crown Court had heard how IT auditor Andrew Skelton had been incensed when bosses accused him…