Columnist Doug Sacks looks beyond the days of BRIC. Mardi Gras is behind us and so the Lenten season is under way. And it is not just drunken college girls in New Orleans who are showing off their assets. Access to mobile phones and mobile phone technologies among the poorest populations are transforming how business…
Gavin Hammar discusses how social CRM can present opportunities to marketers.
More and more digitally-minded customers are interacting with companies through social media sites – particularly Twitter – providing valuable information in their tweets. Businesses that do nothing to analyse their social media engagement are missing valuable opportunities to provide reactive and proactive customer service. Richard McCrossan explains how businesses can address this customer service blind spot by using social analytics – and the beneficial impact this can have on customer retention.
Content marketing has been a top priority on every marketer’s brain for the past year. It is the standard of marketing that successful companies utilise due to the downfall of traditional static marketing, which fails to deliver as technology changes. According to the Content Marketing Institute, nine out of ten B2B marketers are actively utilising content marketing, regardless of their size or industry. Here, Dana Drissel cites four trends that those 91% of marketers will begin implementing within the year.
Professor Merlin Stone is calling for examples of how classic CRM data has been integrated with true digital data to produce good customer insight.
Adapt to change and don’t get left behind as e-shoppers switch to mobile device, advises Philip Rooke.
Professor Merlin Stone explores exciting but challenging and changing times of the ‘marketing director’.
Professor Merlin Stone discusses whether the single customer view is a serious aspiration as the number of channels explodes.
Did jumping on the BRIC economic bandwagon give you indigestion? Try a MINT. The economist who coined the term BRIC for the powerhouse economies of Brazil, Russia, India and China has done it again. This time it’s the MINT countries of Mexico, Indonesia, Nigeria and Turkey. Doug Sacks wonders if the new term sucks . . .
The huge amount of data available in this digital age can sometimes be daunting – so, when it comes to developing the ideal customer journey, where do companies start?