International retailer Toys R Us replicated its bricks-and-mortar success online, increasing customer engagement via segmentation, personalisation and automation in a series of email campaigns.
The company needed a solution that would enable both campaign creation and automation, while delivering deep insight into its customers around the world. They needed to optimise their emails for mobile and tablet view and they needed to ensure their messages were in line with their company ethos – fun!
Customer engagement results
According to the Toys R Us commerce
director, using Emarsys’ automated lifecycle email campaigns has decreased production time and increased the in-house team’s efficiency fourfold. Open rates have nearly tripled and click-through rates increased 5.5 times over.
There was a 45 per cent increase in the conversion rate and 40 per cent increased average order value on repeat purchases – across six European countries.
Find out how their customer engagement strategy proved to be even more valuable than child’s play.
