According to a major survey of marketers by Adobe, marketing has changed more in the last two years than in the previous fifty. So how do we know what best practice now is or even, at a minimum, good practice?
How to tell if you’re ready for today’s world of marketing and business.
Author: Charles W Nixon
Charles is Master and a founding director of Cambridge Marketing Colleges and consults in marketing for high technology and publishing companies. He is a former member of the CIM’s International Board of Trustees and is President of the CIM Cambridgeshire Branch.