Will the new wave of data sets and predictive analytics revive B2B outbound telemarketing to the point where it can become a real driver of sales acceleration? Robert Howells has some answers.
Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and immersive ad campaigns that inspire personal affinities with brands.
Here’s how a university website rose from zero to hero in the UK Higher Education league tables after prioritising the user experience through digital transformation.
The Clinton campaign made the mistake of having too much faith in their data – causing them to become complacent . . . something all marketers are at risk of becoming. So what lessons can marketers learn from the recent presidential election and apply to their data collection processes?
It’s a complex and ever-changing world and marketers need to navigate it carefully to stay abreast of methods and technology – so try adding neuroscience to your research mix to benefit from the alternative view and depth of insight that it delivers.
Over the course of the next decade, it will probably not be enough to just engage with digital; organisations will have to become digital enterprises.
With the right tools and knowledge, and following these tips, brands can make sure that their engagement with customers via carefully created email campaigns remains on track.
Marketing teams’ attempts to engage with their company’s customer experience often fail and set the business back further – learn why and how they should think differently to succeed.
First published by the GMA in November, 2013, here’s a reminder of advice by author Susanne Currid – social media tips on using the channel to promote a venue/business.
It’s the age of the customer and brand advocacy is on the rise via social platforms – so what’s on the horizon for social marketing?