The Global Marketing Alliance

Tag: consumer behaviour

Embrace the 5G future: using data driven marketing to understand global connectivity

Post author By Sally Hooton
Post date 29th June 2017

5G networks are projected to cover a third of the world’s population within the next decade – and the impact on the mobile industry and its customers will be profound: The new generation of technology will usher in a new era of global connectivity, with networks adapting to applications and performance being tailored to the needs of the user. Are you ready?

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Tags Amazon Prime, consumer behaviour, content marketing, Internet of Things, IoT, location marketing, marketing strategy, mobile, Netflix, personalisation, segmentation, smartphone, video, Wi-Fi

Big Data Data Innovation Global Insight

Deciphering big data: business analytics versus business intelligence

Post author By Sally Hooton
Post date 28th June 2017

Big Data is making an enormous impact on business growth and productivity, with companies reporting that methods of data collection and analysis can fundamentally change the way they conduct their business. Here, the key benefits of big data analytics and business intelligence are examined in the framework of the modern, data driven approach to business (infographic).

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Tags Big data, business analytics, consumer behaviour, CRM, data analysis, data analytics, data management, data quality, data scientist