Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
Drayton Bird recently read a guide to email marketing. He wasn’t impressed. In fact, he found it astonishingly bad. A dearth of examples, a torrent of vacuous claims and a scattering of irrelevant imagery. I’m sure you can do better!
Drayton Bird “senior genius of the copywriting world” gives his take on why successful brands flounder.
Waffles may have a place at the breakfast table, but they have no place in your copy. Especially in the first paragraph! Drayton Bird offers childishly simple advice that we adults too often overlook.
Copywriting legend Drayton Bird recalls working with the real-life Don Draper. So, what DID he learn?
Over the next few weeks, we’ll be bridging the gap between data insight and effective action.
Once described by David Ogilvy as knowing “more about direct marketing than anyone in the world”, Drayton shares his exclusive straight-shooting wisdom right here on the GMA.
He reminds us all of what really matters: persuasive copy that gets results.