Tag: data hygiene

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Data Management Data Protection Europe GDPR Global Insight Strategy and Management UK

How do marketers solve the problem of fake data?

legitimate interest pitfalls , fake data

A study has found that almost a quarter of consumers have submitted bogus personal details – fake data – in order to access information online anonymously. Which means marketers’ databases could be wildly inaccurate and organisations are wasting resources targeting people or places that actually don’t exist. It’s a situation that will only worsen when the new GDPR comes into force next May. So, what’s the solution?

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Data Driven Channels Global Insight Marketing Automation

Dos and don’ts of integrating CRM with marketing automation

Power your business ahead of your competitors – optimise data and communicate effectively with customers. Eric Gordon examines the dos and don’ts of successfully connecting and integrating CRM with marketing automation.

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Data Management Global Insight Strategy and Management

How focus on 5 key objectives based on business outcomes will deliver a robust RACI data management model

raci data management model

Who controls the data in your organisation? Are they Responsible – Accountable – Consulted – Informed (RACI)? Implement this data management model to achieve a common goal and, whatever the size of your business, keep in mind these primary data objectives; thereby focusing on outcomes, not process.

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Data Management Europe Insight Strategy and Management UK

Marketers grapple with the true costs of poor quality customer data

As more marketers work to zero-based budgets, the true costs of poor quality customer data are about to become clear. Jim Conning discusses latest research from Royal Mail that reveals the alarming price of dirty data.

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